Kendrick Lamar released the “N95” music video. This is the first track from his latest album. Mr. Morale and Big Steps to receive the visual treatment.
The “N95” video has arrived on Youtube Saturday (May 14) afternoon. It is directed by Kendrick and his business partner Dave Free. The duo also credit their multifaceted agency pgLang as the production company behind the quirky video.
There are several religious references in the video, including crosses hanging on the walls in a room, Kendrick hovering above the water with his arms outstretched like Jesus on the cross, and the divine flow of K Dot of course. Baby Keem also makes an appearance in the mostly black and white offering.
The phrase “THIS SHIT HARD” also flashes onscreen several times throughout the video, but the additional reminder is unnecessary. It’s a layered visual that hopefully Kendrick will break down for us in the future.
Free teased the video Friday, May 13 via Twitter. He also tagged Accra, Ghana, possibly pointing to where the video was shot.
Earlier this week, Kendrick released the fifth installment in “The Heart” series in audio and visual form. The second it fell, the internet nearly crashed. With its dynamic puns and cadences, the visual added a lot of substance with its deep counterfeits that came through with certain bars.
He transforms into Kanye West, Will Smith, OJ Simpson, Jussie Smollett with the late Nipsey Hussle and Kobe Bryant. It was probably one of the most creative approaches to a visual and it certainly nailed it on the head.
K Dot is also hitting the road for the official “The Big Steppers Tour”, which is due to begin in July. Kendrick’s live show will tour the world and wrap up in December in New Zealand. Baby Keem will be opening for all dates and Tanna Leone will join the team for select shows.
In the meantime, watch the “N95” video below: